Xavier Castelan – Google Small Business Expert Advisor

I'm delighted to present a innovative solutions, by the power of artificial intelligence.

Hey there! I'm Xavier Castelan. Nice to meet you!

I give my all to every project I take on, pouring my heart and soul into it. My work is not just a job; it's my passion. There's nothing quite like the feeling of seeing the joy and satisfaction it brings to my clients. It's what drives me to do my best every day.

Sparkling the Path to Illuminate the Future!

Audience Segmentation, Content Personalization, Advertising Automation & Ad Fraud Detection.

What I do

Conception:

Content:

Advertising:

Ad Fraud:

Xavier Castelan has been offering digital services for more than 17 years. Since formation, I have helped more than 2000 businesses in the UK, USA and Mexico.

My team of professionals work individually with every client to design strategies and action plans that suit their goals and objectives.

We provide equal attention to all businesses regardless of their size. We do not only commit to market your business, we also pledge to turn it into a brand.

Conception:

Content:

Advertising:

Ad Fraud:

Content personalization relies on using artificial intelligence to adapt the content of ads and promotional messages to each individual user. This is achieved by taking into account browsing history, past purchases, and other user data.

For instance, an e-commerce website can display products related to a user's specific interests, increasing conversion rates. Content personalization creates a more engaging and relevant user experience, which can improve customer retention and loyalty.

Conception:

Content:

Advertising:

Ad Fraud:

Advertising automation involves the use of artificial intelligence to efficiently manage the creation and distribution of ads on various advertising platforms such as Google Ads and Facebook Ads.

Automation algorithms can automatically adjust budgets, bidding strategies, and ad scheduling to optimize performance. This saves time and resources while enhancing the accuracy and effectiveness of advertising campaigns.

Conception:

Content:

Advertising:

Ad Fraud:

Ad fraud detection is essential for protecting the advertising investment. Artificial intelligence is used to identify fraudulent activities, such as click fraud, fraudulent impressions, and malicious activities that can waste the advertising budget.

By detecting and preventing ad fraud, companies can ensure their ads reach genuine audiences, and campaign results are based on reliable data.